
Making presentations and delivering reports are pretty much the same thing. Okay, that’s an exaggeration, because one of reports are written and presentations involve you standing in a room, probably armed with a set of slides, but…
- both are intended to achieve something – to change something
- only the medium of delivery is different.
What that means to you is that the same principles apply to both. The way you apply those principles is a little different, obviously, but that’s all.
By the way… Rather than waste time writing “presentation or report” all the way through this course, we’ll use the two terms to mean the same thing – something that you research and design with a view to delivering to you manger or team (or whatever) so that something changes – probably something like adopting a new policy or entering a new market, or whatever…

This course will give you an absolute shed-load of tools for designing your presentations/reports so that they, well, just bloody well work. Most don’t. In fact most courses pretend there is a magic system that you can be taught and that if you follow that magic system your presentation will work. Here’s the bad news…
- there isn’t a system that always works
- most of the so-called systems are rubbish anyway (or at least all the ones I’ve tried are!)
- you have to deal with that.
What there is, however, is a set of principles you can apply to designing your report and a tool-kit of tools that you can use to apply them. You’re smart, you’ll know which tool to use.
All of that means that while most courses break down into lots of chapters in a sensible, sequential structure – this one doesn’t. There are lots of ‘chapters’ of course, but they don’t follow logically on one from the next – it’s one of those things that you need to know all of before you can apply.
Why’s that?
Because the tools blur, link into each other and build on each other. There simply isn’t an organic way to split the tools into groups. I promise you, if I could find one, I’d use it! 😉